The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Proceedings of the 2011 World Marketing Congress
- Författare
- (Edited by Colin L. Campbell.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Springer International Publishing, Imprint: Springer | 2017 | Tyskland, Cham | XXXIII, 953 sidor. 84 illus. online resource. | 978-3-319-50008-9 |